The perceptions towards mobile services: An empirical analysis of the role of use facilitators

 

UTAUT was formulated in 2003, and since then the researchers tried to validate it and use it to explore information technology adoption. Recent work by Koivimaki et al. (2008) tried to apply UTAUT to study the intentions of 24 individuals in Finland against mobile technologies. The researchers found out that the mobile device usage time was not directly related to consumer perceptions, but the familiarity with the devices themselves as well as the user technical skills were the ones that mattered.

References:

– Koivimaki, T., Ristola, A., & Kesti, M. 2008,’The perceptions towards mobile services: An empirical analysis of the role of use facilitators’, Personal & Ubiquitous Computing, vol.12, no.1, pp.67-75.